Beyoncé and Jay-Z are renowned globally as two high-profile vegans. In a preface for a book by Marco Borges, Beyoncé’s fitness coach, they shared about the transformative power of veganism in their lives. From their perspective, they emphasized that adopting a vegan lifestyle is of worldwide significance. They penned, “We each bear an obligation to advocate for our health and our planet’s health. Let’s unite in this commitment. Let’s disseminate the truth. Let’s turn this mission into a movement.”


LJ couldn’t resist the vibrant sound of Beyonce’s “Crazy in Love,” filling the room and drawing him towards it. With a smile, he lingered in the doorway, captivated by Annie’s passionate dancing. He thought about secretly filming her to capture the moment, but realized how special and intimate this experience was. He decided to savor it as a precious memory instead. “Her happiness and free-spiritedness create such beautiful moments,” he thought.

From the corner of her eye, Annie noticed LJ watching her dance and laughed, motioning for him to join in. But LJ shook his head with a tinge of regret in his voice. “I missed my chance; the song is already over.”


“You know I enjoy dancing, especially with you.”


LJ playfully teased her, warmth shining in his eyes. “I think you have a soft spot for dancing to Beyonce.”


Annie laughed and agreed. “Well, I can’t deny my love for her music. And I truly admire how Beyonce and Jay-Z are leading the way for a vegan lifestyle and inspiring others to embrace it.”


LJ nodded. “They are influential. I bet as fans became aware of the Carter’s lived experience, their curiosity led them to explore a plant-based diet because veganism is gaining in popularity worldwide.”


“So many famous people are vegans,” said Annie. “Many did it for personal and planetary health reasons.  For example, Serena Williams did it for her health and saw incredible improvements. Russell Simmons believes it can help with hunger and climate change. For Erykah Badu, vegan food embodies true soul food, nourishing the body and spirit. Taraji P. Henson experiences many benefits – more energy, better sleep, and overall well-being. And Lizzo finds it easy and also a chance to discover new flavors. But how did they make the transition stick? Are there strategies or tools that can help make moving to a plant-based diet successful?”


LJ took a moment to reflect before answering.


Adopting a plant-based diet can be challenging for many people. However, there are social behavior models that support one’s journey of change. One example is the Transtheoretical Model, which suggests that people go through stages from contemplation to action and maintenance before fully adopting a new behavior.


  1. Precontemplation: The individual is not considering changing their behavior.
  2. Contemplation: The individual is considering changing their behavior.
  3. Preparation: The individual is preparing to change their behavior.
  4. Action: The individual has started to change their behavior.
  5. Maintenance: The individual has successfully changed and is maintaining their behavior.
  6. Termination: The individual has no desire to return to their old behavior.


Another is Social Cognitive Theory, which proposes that three factors influence behavior change:

  1. Personal factors include knowledge, attitudes, and beliefs.
  2. Environmental factors include social norms and access to resources.
  3. Behavioral factors include skills and self-efficacy.


Annie smiled. “Sharing that information could be very effective in helping people adopt a plant-based diet. If it’s true that social norms motivate change, then being around friends and family who embrace veganism can be very helpful; after all, like attracts like. And knowing the number of influential people who are vegan can also be motivating.”

“You’re right; knowledge is power. As friends and the famous normalize plant-based diets, it contributes to a shift in attitudes and beliefs. Equally important is feeling the difference:

Physical health: By choosing a plant-based diet, we can lower our risk of chronic diseases like heart disease, diabetes, and cancer. This diet is also low in saturated fat and cholesterol, reducing the chances of developing heart problems. Plus, it is high in fiber, which aids digestion and prevents constipation.

Mental health: Studies have shown that following a plant-based diet can lead to improved mental health outcomes, such as decreased anxiety and depression. It can also promote better cognitive function and decrease the risk of dementia.

Financial health: Adopting a plant-based diet can also benefit our wallets. Plant-based foods like beans, lentils, and whole grains are often more affordable than animal products. Plus, we can save on healthcare costs by reducing the risk of chronic diseases.

And let’s not forget the positive impact of a plant-based diet on planet Earth,” said LJ.

“According to Stanford’s BeWell program, plant-based diets are our earth’s most sustainable dietary choice. Here’s how:

Reduced greenhouse gas emissions: Animal agriculture contributes to 14.5% of global greenhouse gas emissions. Switching to a plant-based diet can significantly reduce our carbon footprint.

Reduced land use: Animal agriculture requires a lot of land compared to plant-based agriculture. It uses 83% of farmland but produces only 18% of the world’s calories. Eating more plants can help preserve forests and habitats from being destroyed for livestock.

Reduced water use: Raising animals for food is a major consumer of water. Switching to a plant-based diet can conserve water resources and decrease wastage.

Reduced pollution: Animal agriculture is a significant source of water pollution, accounting for 75% of water pollution in the United States. Eating more plants can help reduce water pollution and improve our water quality.


To sum it up, transitioning to a plant-based diet can be done with the support of friends, family, influencers, and a step-by-step strategy. The effort it takes benefits one’s health and positively affects the environment. By making this lifestyle change, we can create a healthier and more sustainable future for humanity and our planet.”



Annie and LJ are a fictional couple. Their storyline promotes healthy eating and earth-friendly practices.

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